Introduction
Our client operates an extensive network of online and offline stores specializing in footwear. Despite their broad market presence, they faced several challenges that impacted their sales performance and operational efficiency. They sought to leverage advanced e-commerce technology to enhance their sales and streamline their operations.
Challenges
- Sales Loss: The client’s extensive product range often led to issues such as stockouts and products not being available in-store. These issues diminished customer interest and resulted in lost sales opportunities.
- Understanding Customer Interest: Identifying products with the highest customer interest was a time-consuming process. Service agents had to manually analyze sales data, which delayed their ability to respond to market trends effectively.
- Stock Maintenance: Managing inventory across multiple stores and an online platform was complex. This resulted in difficulties in maintaining accurate stock levels and ensuring product availability.
Solutions
To address these challenges, advansappz implemented the following solutions using Salesforce Commerce Cloud:
- Enhanced Customer Experience with Endless Aisle:
- Seamless Shopping Experience: The Endless Aisle feature was implemented, allowing customers to browse the full product catalog and make purchases from anywhere in the store. This feature also includes free shipping, enhancing customer satisfaction and engagement.
- Informed Decision-Making with Einstein Commerce Insights:
- Improved Forecasting: Einstein Commerce Insights was deployed to provide merchandisers with actionable data on customer preferences and buying patterns. This enabled more accurate demand forecasting and inventory planning.
- Interactive Kiosk for Self-Service:
- Autonomous Shopping: Endless Aisle was also set up as an interactive kiosk, empowering shoppers to browse and purchase products independently. This reduced reliance on sales associates and ensured customers had access to the complete product range.
- Order Centralization:
- Streamlined Inventory Management: Centralizing orders addressed challenges associated with distributed inventory. This approach improved stock accuracy and increased the sell-through rate by effectively consolidating inventory data.
Results
- 75% Increase in Sales: The client saw a significant rise in sales, driven by enhanced customer engagement and reduced stock-related issues.
- 70% Increase in Customer Insights Capture: There was a notable improvement in capturing valuable customer data, leading to more informed business decisions.
- 80% Improvement in Customer Experience: Customers enjoyed a wider choice and faster service, enhancing their overall shopping experience.
- 65% Expansion in Inventory Capacity: The client achieved substantial inventory growth without requiring additional floor space, thanks to the Endless Aisle feature.
- 65% Increase in Cross-Sell and Upsell Opportunities: The enhanced customer engagement and product visibility led to a significant boost in cross-selling and upselling opportunities.
Conclusion
By leveraging Salesforce Commerce Cloud, advansappz provided a transformative solution for the client’s footwear e-commerce operations. The implementation of Endless Aisle, Einstein Commerce Insights, and centralized order management addressed key challenges, delivering substantial improvements in sales, customer insights, and operational efficiency.
Ready to transform your e-commerce operations? Contact advansappz today to explore how our Salesforce Commerce Cloud solutions can drive your success.
